Atlanta's TV/Radio iReporter Host Nate Perkins: In my work with emerging leaders, I've discovered many ways in which marketers have totally missed the mark with Generation Y consumers by not acknowledging their motivators. So let me clue you in to the ways in which you can effectively connect with this growing market of savvy spenders. Generation Yers want to know that you care enough to find out what makes them tick.this generation of youth born after 1977 represents more than 70 million consumers in the United States.
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